Richard James marketing

Design

Project overview

The Richard James Partners Club brand is a complex series of multiple identities under one umbrella, creating a series of complex visuals that all needed to be uniquely distinct.

Richard James is the leading law firm marketing expert, who has helped countless small law firms understand and grow their business, marketing, and daily administration. His personal brand needed to feel separate from other brands under his business umbrella.

The driving issue

As Richard Jame's sole designer, I had to work within several unique identities to create advertisements, multi-channel marketing, web and email graphics, and quarterly trade show materials like presentations and swag.

The challenge

Richard James marketing piece. Direct mail marketing, photo of man speaking on state with text "2 1/2 days of learning from the best minds of law firm marketing and business mastery... plus a room full of your peers, not just willing, but eager, to share their success with you."

Richard's personal brand drew from his own enthusiasm and passion for marketing, capturing vibrant orange contrasted with confident dark blue and calm tan. Combined with confident posed and candid photography, we balanced his brand against the brands of his business.

The insight

Utilizing dominant color groups, we sectioned the brands off into their own identities while maintaining a consistent thread throughout using voice, tone, and font choices.

The outcome

Mockup of Richard James Partners Club booklet design. Blue backgrounds with white blocks and portrait photos.